SEO guide to optimizing your LinkedIn profile for more connections, better leads
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[ad_1] LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university career skills class. For that reason, many business owners and marketers treat their LinkedIn profile (if they …
Planning and creating the perfect landing page
[ad_1] Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize …
The new realities of local search
[ad_1] The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has …
The North Face gets a thumbs down from SEO community after manipulating Google image search results
[ad_1] Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding …
3 metrics small businesses should track to measure SEO success
[ad_1] Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey. …
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
[ad_1] Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of …
8 free keyword research tools for SEO (that beat their paid alternatives)
[ad_1] If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most …
Understanding the role of branded and unbranded search in the customer journey
[ad_1] Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk …
Site Search Best Practices: Giving Customers What They Need, When They Want It
[ad_1] Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave. That’s why …
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